I'm a social media strategist trusted by Fortune 500 global brands: YouTube, L’Oréal, Vestiaire Collective, and UnitedHealthcare. I repeatedly scale social metrics for brands big and small, growing brands' reach and engagement 10 times over. I've led multiple viral campaigns with up to 43M views, reached 50+ ROAS, and have grown social followers by 500K in just under a year (1.3M–1.8M). I build digital transformation roadmaps and cross-functional workflows with AI enhancements. My experience spans tech, entertainment, experiential, beauty, fashion, health, wellness, and hospitality industries across B2C and B2B. I'm also a content creator experienced in social-first content, long and short-form video. And have created viral franchises reaching 50M views and counting. 

 

Featured in The Marketing Brew, Vogue US, Vogue Italia, Marie Claire, Grazia, Lonely Planet, and Harper’s Bazaar.