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INFLUENCER CAMPAIGN - TIKTOK & INSTAGRAM
Pureology (L'Oréal)

14.7% Engagement Rate

17 Micro to Mega Campaign Influencers

50 Pre-seeding Influencers

TikTok and Instagram

I worked on Pureology's biggest influencer campaign of the year with engagement rate KPI over-performing at 14.7% vs. the 2% beauty industry sponsored campaigns benchmark.

I led campaign data analytics, and content performance benchmarking on Instagram and TikTok using Traackr software.

Additionally, I predicted and defined TikTok benchmarking best practices for the brands' digital department.

I co-led influencer selections and assisted with campaign messaging and concept, working with internal and external partners.

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The campaign included 17 paid micro to mega influencers on Instagram and TikTok.

As well as a pre-seeding round with 50 influencers. Activated with premium custom-designed boxes that echoed Pureology's ethos.

The campaign generated organic love and boosted brand's overall KPIs.

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